Innovative Coverage Concepts Expands Wholesale Operations; Names Steven R. Gross to Lead Division

PARSIPPANY, NJ, January 17, 2018 – Innovative Coverage Concepts, LLC (ICC), a premier, national wholesale broker and managing general agency (MGA), today announced an expansion of its wholesale operations under the leadership of Steven R. Gross, who has been appointed President of the Wholesale Division.  Dean Carras, President and CEO, ICC, made the announcement.

“Insurance brokers and agents throughout the U.S. are on a constant quest to find new and better risk transfer solutions for their clients,” said Mr. Carras. “Over the years, ICC has been a steady source of breakthrough solutions to meet their needs. The expansion of our wholesale operations under Steve’s leadership will enable us to deliver a wider array of new insurance products designed specifically to meet their diverse and emerging needs for financial protection.”

ICC’s wholesale division will expand its relationships with insurance companies, build its portfolio of specialty insurance products for the hospitality and real estate industries, and look for new opportunities to develop more program business. At the same time, the wholesaler will continue to focus on working with a carefully selected group of retail insurance agencies and brokerages throughout the U.S. that share ICC’s philosophical commitment to deliver value-added risk management, loss control and claims services to their clients.

Mr. Gross, who also was appointed a member of ICC’s executive committee, has more than 35 years of leadership experience in commercial insurance. For three decades, he was owner, Chairman and CEO of Metro Insurance Services, Inc. prior to its sale to Preferred Concepts, LLC in 2012. Subsequently, he was Senior Executive Vice President and Chief Program Officer at Preferred Concepts, where he helped facilitate the successful transition of his former firm’s business.

“I’m thrilled to join the outstanding team of professionals at ICC and look forward to contributing to the growth of its customer- and solution-driven wholesale and program underwriting operations,” said Mr. Gross. “These are exciting times for our industry as visionary leaders, such as Dean, continue to spark innovation in product development as well as find new and better ways to leverage technology to benefit clients.”

During his career, Mr. Gross has served in leadership roles at a number of influential insurance industry organizations. A past president and board member of the New Jersey Surplus Lines Association, he also served on the board of the National Association of Professional Surplus Lines Offices (NAPSLO). Additionally, he was a member of the Commissioner’s Producer Advisory Council of the New Jersey Department of Banking and Insurance.

Mr. Gross earned a B.S. degree in business administration-management from Farleigh Dickinson University and attended the Executive Leadership Program of the University of Virginia’s Darden School of Business.


Innovative Coverage Concepts, LLC (ICC) is a premier, national wholesale broker and managing general agency (MGA) focused on developing and delivering specialized insurance programs and products for the hospitality industry and a growing number of other industry sectors. ICC is distinguished by its custom risk management solutions and innovative processes and technologies developed to assist clients in reducing risk, controlling claims costs, and streamlining business processes. To learn more about ICC program capabilities visit

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